Head of Acquisition [CDI]

Détails de l'annonce

Mission

Build out Easyblue digital acquisition engine


Expected Outcome

  1. Paid channel (CPC, CPM, affiliation): new customer acquisition flow increased x2 within 3 months while maintaining CPA stable
  2. Owned channel (organic, direct): new customer acquisition flow increased x4 within 6 months

  3. Earned channel (backlinks, referrals): new customer flow x10 in 12 months

Profil recherché


Skills

  • Creativity - able to create successful marketing campaigns in various mediums (copy, display, animation, voice, vidéo)
  • User knowledge - Understands the customer lifecycle and decision making process in detail. Able to identify and formulate a customer based Unique Value Proposition
  • Digital acquisition - Has solid experience in performance based digital marketing (SEA, Social, LinkedIN, Affiliation, SEO) and tracking and attribution tools to measure and manage performance (Analytics, UTM, GTM, Heap, CRM)
  • Management - Capable of leading a multidisciplinary team helping them grow and achieve extraordinary results


Cultural fit

  • Positive impact - We work to create maximum positive impact for your clients. We measure, and we deliver, day after day.
  • Human adventure - We help each other grow and succeed. Empathy first allows us to understand the motivations. Candor is how we address problems, kindness is the only way we know to treat people.
  • Curiosity for insurance - Protection needs of independent workers and small businesses are dear to you.
  • Innovation - We imagine the future, and then we make it happen. That requires the liberty to fail and the passion to learn. Creatively, methodically, passionately.
  • Autonomy - Do the maximum you can at your level. Decisions are escalated only when necessary to ensure direction and coherence.

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